you can have something cheap and good, but it’s not going to be fast. You can have something good and fast, but it’s not going to be cheap. Or you can have something fast and cheap, but it’s not going to be good. And you can use this psychology when you’re in sales. Whenever the customer is focused on getting a cheaper price, simply ask, what’s more important to you getting something for cheap or getting something that’s good and fast, because if you want to have cheap, you’re going to sacrifice the good or you’re going to sacrifice fast. So would you rather have cheap or have something good and fast?