This video proves that traps sell. She could have just said, If you want help finding balance with work, this is the page for you and gotten a couple of thousand views. But instead she got over 1.3 million views all because she puts her audience in a trap. And here’s why that works. According to validation psychology, when someone names your exact struggle out loud, your brain interprets them as someone who gets it. And people don’t buy from someone who’s just smart. They buy from someone who understands their pain. But the key here is she doesn’t just name one pain point. She names two opposing pain points, making the audience feel like I can’t go this way, but I also can’t go that way either. So she’s essentially acknowledging that her audience feels trapped, and by calling this out, Not only does she make her audience feel validated, but as a result they’re going to look to her content and her services as a way out. How can you use this in your content? See the caption.