If you’re selling to rich people, sell them time. If you’re selling to students, sell them their dream. If you’re selling to men,
sell them what success looks like. If you’re selling to women, sell them what success feels like. If you’re selling to kids, sell their parents.
If you’re selling to parents, sell them on a break from their kids. If you try to sell to everyone the same way, you’ll end up selling to no one