15 likes, 0 comments – ericareitman on May 6, 2026: “Can we just say it? You want to be the one people are obsessed with. Not in a weird way. In a “I want my brand to be the one women screenshot and send to their group chats” way. In a “I want to be the woman other women reference” way. But saying that out loud feels…icky. So you’ve been quietly dimming it. Telling yourself you just want a “solid business.” Something “professional.” All the polite little downgrades of what you actually want. And your brand has been cooperating. Staying palatable. Staying modest. Staying in the acceptable range of “ambitious woman” without tipping into anything that might get called “too much.” Meanwhile the women whose brands you’re actually obsessed with? They already made peace with wanting this. That’s the whole reason their brands hit. Here’s the thing: the wanting isn’t vanity. It’s information. You wouldn’t want to be obsessed-over if you weren’t built to be obsessed-over. Period. And that’s what the Cult Brand Starter Kit is for. Not just building the brand. Giving yourself permission to have wanted it in the first place. Inside, I teach you the 4 mechanics behind the brands people actually obsess over — and walk you through using them on your first real project this weekend. One that makes sure you stop apologizing for wanting what you want. $27. Instant access. ➡️ https://erica-reitman.mykajabi.com/cult-brand-starter-kit P.S. Wanting to be the one people obsess over isn’t vain. Pretending you don’t is just making your brand worse.”.