It is actually crazy how many people have already gone viral multiple times with the Lower Down Sickness Challenge. So I’m going to give you guys the rundown of what the Lower Down Sickness Challenge is one more time. And I promise you, if you want to build a cult following in the next 100 days, this is the way to do it. Here’s the challenge. The video must be less than 30 seconds. If it’s 31 seconds, it does not count. The video must be a polarizing stance that you have on something and you cannot explain your stance. So if you say, I like cats better than dogs. I’m doing this because one of my clients, Brian, did this. I like cats better than dogs. I used to have dogs and then I realized that cats were superior. Post. No other explanation. The second you explain yourself, you’ve lost the challenge. So it’s 100 days, a polarizing stance. Now polarizing or controversial does not mean that you’re just trying to make people angry. Change the word controversial to the name conversational. And you realize that that is the goal. Now I’m going to give you a deeper insight of what you’re doing in your audience with this challenge. Start low. Talk about how you prefer apples to oranges. Talk about how you like Diet Coke versus Diet Pepsi. Because what’s going to happen is you’re going to give yourself exposure therapy for people disagreeing with you and proving to yourself that it’s okay. On the flip side, you’re going to have people in your audience who disagree with you with the lower stake things like, Oh my God, what Pepsi is so much better than Coke. And then you’re going to comment back and be like, that’s crazy that I have somebody like you in my audience, but I guess I’m going to have to deal with it. Oh, and you guys share a laugh. You’re also conditioning to people in your audience that it is okay for them to have differences with you and that you can still have fun in the intermedium. Is that a word? Interim in the middle. Okay. And then you can slowly, as you get more brave, as you reveal more of yourself, you can start to raise the stakes more. You can start talking about your views of obesity. You can start talking about your views of dating. You can start talking about whatever it is over the next hundred days. You’re going to consistently get more brave and reveal more and more about how you view the world. And at the end of those hundred days, you will have a cult like following. There’s no doubt in my mind. A hundred days, one post every single day, less than 30 seconds, hashtag lower down sickness challenge and let’s go.